🚫 Amazon v. Perplexity: The Landmark Agentic Commerce Ruling

In March 2026, a federal court issued a preliminary injunction in the case of Amazon v. Perplexity, marking a significant legal milestone for agentic commerce. The ruling blocked Perplexity’s Comet AI agent from accessing password-protected areas of Amazon’s site, even when users provided their own login credentials. The court determined that user permission does not equate to platform authorization, particularly after Amazon issued multiple warnings and technical blocks against the bot’s automated activity. While Amazon argued the agent posed security risks and used deceptive browser spoofing, Perplexity claimed the litigation was a move to protect advertising revenue by forcing users into Amazon’s own ecosystem. This dispute highlights an evolving tension between consumer autonomy and a platform's right to control its digital infrastructure. Legal experts suggest the outcome will redefine EU and US consumer laws, shifting the focus from human-centric protections to the regulation of autonomous AI representatives.

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